Whatsapp Business: What Is It, How Does It Work And How To Use It In Your Business?

After all, the business version of this tool has features unavailable in the original application. Thus, it can help your company connect with customers in an immediate and personalized way.

If you still don’t use it or don’t know how to take advantage of its features, then you need to check out this post. Keep reading and understand what it is, how it works and how to use WhatsApp Business in favor of your business!

WHAT IS WHATSAPP BUSINESS AND HOW DOES IT WORK?

To begin with, it is worth knowing the concept and operation of the tool. WhatsApp was developed in 2009 by Brian Acton and Jan Koum. The idea was to create an alternative messaging service to SMS (short message service).

After the acquisition, the company has been investing in improvements to make the use of the application safer and to facilitate the routine of its users. This is the case of inserting end-to-end encryption in conversations and the possibility of sharing different types of files through the app, for example.

In 2018, Facebook launched an exclusive version for companies, aiming to expand its operations in the communication market. Thus, WhatsApp Business was born. It has extra functionalities that allow companies to improve contact with their customers and potential customers.

WHAT’S THE DIFFERENCE BETWEEN NORMAL WHATSAPP AND BUSINESS?

After knowing what WhatsApp Business is and how it works, you need to know the difference between the normal application and the business version. To do so, check out the features that can be found exclusively in the business app:

• use of short links;
• possibility of creating a business profile;
• sending media messages;
• access to business statistics;
• use of tags for conversations;
• messaging automation;
• business account notification;
• interactive commercial message;
• availability of catalog of products or services.

WHY USE WHATSAPP BUSINESS?

Now that you know the main features of WhatsApp Business, it is worth knowing the benefits associated with using the tool. In this way, it will be possible to understand why it might be interesting to use the application in your company.

One of the advantages of having WhatsApp Business is how easy it is to provide important information about the business. In the commercial version, you can enter data about your company in the profile — such as address, opening hours, contact email and link to social networks, for example.

In addition, the business model allows you to automate greeting and away messages. In this way, it is possible to prevent the customer from waiting for a long period for the start of the service, improving their experience.

Another feature worth mentioning is the automation of responses to frequently asked questions. This makes service more agile and allows agents more time to find solutions to the most complex issues.

WhatsApp Business also automatically generates reports with data on receiving and reading messages, for example. Thus, together with other metrics, the manager can analyze which digital marketing campaigns carried out by the app aroused the interest of customers and potential stakeholders.

As you’ve seen, the tool also allows you to display catalogs of products or services. This makes it much more practical to share the solutions offered by the company with your contacts. That is, the application also helps to promote the business — which allows you to increase the chances of making new sales .

Another reason to have WhatsApp Business is the fact that the business version has a feature that helps organize conversations. With it, you can visually tag messages according to your own classification. Thus, it is possible to easily find the dialogues established over time.

HOW TO ADOPT WHATSAPP BUSINESS IN YOUR BUSINESS?

After understanding the importance of having a WhatsApp Business, it is common for companies to show interest in the tool. Is this your case? Then learn how to use it in favor of your business.

Follow!

DOWNLOAD WHATSAPP BUSINESS

The first step to start using WhatsApp Business is to download the program through your app store. You can then use the company’s phone number to register in the app.

SET UP YOUR COMPANY PROFILE

After completing the registration, it is time to fill in the information about your company. To do so, inform the name of your business, the category and add the logo of the enterprise. In addition, you can also enter your company description, business address and contact email.

START PERSONALIZING YOUR COMMUNICATION

The next step is to personalize your communication. In the configuration area, you can register your most relevant products and services, insert greeting and absence messages. Plus, you can create tags to organize conversations and much more.

PREPARE YOUR OUTREACH STRATEGY

In addition to being used as a communication tool for customer service and support, WhatsApp Business can be used as a channel for promoting your brand. To create the best marketing strategies , be sure to plan the actions that will be carried out in the app, according to the company’s needs.

CREATE CUSTOM PROMOTIONS

As you’ve seen, it’s possible to create campaigns and share them with your contact list via the broadcast list, for example. You can also assemble catalogs with exclusive promotions and send them in a segmented way to your customers.

For this, it is important to know your target audience to create personalized content, according to your niche.

Now you know what WhatsApp Business is, how the application works and how important it is for companies. So, be sure to follow the tips above to start using it in your business and enjoy the benefits associated with it!